Create a platform that provides users with personalized mental health support, tools and resources to manage their anxiety symptoms. The idea is to find new and existing features to reduce their anxiety symptoms through a mobile app to help users implement these routines to daily life. The app will include features such as guided meditations, breathing exercises, daily mood tracking, stress reduction techniques, and other resources. The app will also allow users to track their progress and set goals for managing their anxiety.


The goal of the anxiety help app is to provide users with accessible and personalized mental health support by using a combination of self-help tools, professional support, and personalized recommendations, the app aims to empower users to take an active role in their mental health and well-being.

CSD Matrix


There are ways to reduce anxiety naturally without medication.

Therapists and medication cost a lot of money without insurance.

Anxiety has a wide spectrum.


People would prefer naturally reducing anxiety than with medication.

Giving people the tools helps them execute results.

People who have anxiety enjoy doing yoga and other active exercises.


How similar is everyone’s anxiety? How we can personalize tools for each person.

Can you manage anxiety completely without anxiety medication?

How consistent will users be with a daily recording app?


Overall, these competitors offer similar features and functionalities for anxiety management. However, each app has its unique strengths and weaknesses. Understanding the strengths and weaknesses of competitors did help us to identify opportunities to differentiate and improve our app. Some areas of opportunity for an anxiety help app could be to offer more affordable or free options, provide more community support features, and offer unique customization options.
  • Calm is very well orginized Design and navigation is so easy to find what are you looking for.

  • Has a library of calming music and nature sounds

  • Provides daily mood tracking and progress reports

  • Offers a sleep stories feature

  • Has a user-friendly interface and intuitive design

  • Available on multiple platforms (iOS, Android, web)

  • Requires a paid subscription for full access to features

  • Lack of community features and social support

  • Limited customization options

  • Provides daily mood tracking and progress reports

  • Offers guided meditation sessions and mindfulness exercises

  • Offers a variety of programs focused on specific topics such as stress management and anxiety

  • Has a user-friendly interface and intuitive design

  • Lack of community features and social support

  • Has a sleep sounds feature

  • Has games and different activity then other platforms

  • They are building skills for healthy life with fun activities and games

  • Offers cognitive-behavioral therapy (CBT) tools and exercises

  • Provides daily mood tracking and progress reports

  • Provides community support and peer-to-peer coaching

  • Requires a paid subscription for full access to features

  • Lack of sleep-related features

Anxiety has wide spectrum there are different types of anxieties that’s why we decide to focus on most common 3 types of anxiety those are;
  • Generalized Anxiety Disorder (GAD): GAD is characterized by excessive and persistent worry and anxiety about various aspects of life, such as work, school, relationships, and health.

  • Social Anxiety Disorder: Social anxiety disorder, also known as social phobia, is characterized by a persistent fear of social situations and the fear of being judged or evaluated by others.

  • Obsessive-Compulsive Disorder (OCD): OCD is characterized by intrusive and persistent thoughts, images, or impulses (obsessions) that cause anxiety and repetitive behaviors or mental acts (compulsions) that aim to reduce the anxiety.

User Research

The next step in UX process we conducted user research which did help us to understand the user’s needs, pain points and preferences. Through this step, we were able to conduct user research by sending out surveys to our target audience, as well as conducting interviews with individuals who have experienced anxiety symptoms.
We conducted in-person interviews with 5 participants who have experience managing anxiety.
The interviews lasted about an hour and covered topics such as the participants' experience with anxiety, their current methods of managing anxiety, and what they would like to see in an anxiety help app.
Our interviews revealed that the participants found it challenging to manage their anxiety in social situations and that they would like an app that provides guidance and support for managing anxiety in public.
They also expressed a need for a wide range of anxiety management techniques, such as mindfulness and breathing exercises.

Quantitave Analysis

We sent out online surveys to a sample of 50 individuals who have reported experiencing symptoms of anxiety in the past. The survey was designed to gather quantitative data on their demographics, anxiety symptoms, and preferences for an anxiety help app.

Our survey results showed that the majority of participants preferred an anxiety help app that provided guided relaxation and mindfulness exercises, as well as resources for finding professional help. Additionally, participants expressed a preference for cost free app option.

Affinity Diagram

Overall, our user research highlighted the importance of providing a range of anxiety management techniques and support options, as well as a clean, simple and cost free app design. This information will help us design an anxiety help app that meets the needs and preferences of our target audience.
Only missing survey results


Our persona shifts our focus of design from a general audience to specific individuals. By designing for specific personas, we ensured that the interface and interactions resonate with the target users, creating a user-centered design.

Emotional Journey Map

Activity / Task
She has to attend a birthday party for her classmate and she chooses not to go.

Thinking / Feeling
She feels anxious because she didn’t attend the party but now it has heightened because she has to see and tell them all why the next day.
Activity / Task
She tries to download different apps to see which will help with her anxiety best.

Thinking / Feeling
She still feels anxious because she is unsure whether this process or step will help reduce her anxiety.
Activity / Task
She finally attends a concert with some friends.

Thinking / Feeling
She feels relieved and happy because she never thought she would get here from just some exercises.

Journey Map

Problem Statement


We believe that creating this app with specific features for those struggling with different types of anxiety will achieve many user’s goal not only by reducing anxiety on the spot, but helping create new habits and skills to be able to manage their issues in the future all whilst maintaining that one on one atmosphere user’s need and want. We will know if we are right or wrong with qualitative feedback from users.


  • Users may need an app that can be tailored to their individual needs and preferences

  • Accessibility

  • User Friendly

  • Need for reliable and trustworthy information and resources.


  • Need to offer a unique and valuable product/service

  • Need to create a positive social impact

  • Provide personalized treatment plans that cater to the individual's specific needs and preferences.

  • Collaboration with life coaches, and spiritual leaders, as well as yoga teachers.


  • Help people to change thinking patterns and overcome their fears.

  • Reduce stress and anxiety.

  • To help users break old habits and create new ones

  • Put users through an actual experience so it can live up to going to a therapist in person if not more

  • Relaxation and reduce tension

Eisenhower Matrix

We use the Eisenhower matrix to prioritize tasks, the anxiety help app can provide users with personalized and tailored solutions that meet their specific needs and preferences, helping them manage their anxiety more effectively.
  • Suggestions for therapists in the area specializing in my type of anxiety.

  • Goal setting and action planning

  • Exposure therapy techniques

  • CBT techniques

  • Guided meditations

  • Breathing excesize

  • Virtual workshops

  • Community support feature that allows users to connect with others who are experiencing similar struggles. This can provide a sense of community and support.

  • Self care reminders.

  • User-friendly interface with easy navigation

  • Educational resources and information about different types of anxiety, symptoms, and coping strategies.

  • Emergency support resources such as crisis hotlines and emergency contacts.

  • Private chat rooms for users to connect and share their experiences


The Sitemap outlines the hierarchical structure of the application, mapping out its main sections such as Home, Search, Favorites, Coffee Shops, and Settings. It ensures a seamless user experience by providing a clear navigation path to users looking to explore various coffee-related information and functionalities.

User Flow

User flows depict the step-by-step journeys users take to perform specific tasks, such as searching for nearby coffee shops, adding a cafe to their favorites, exploring coffee recipes, and customizing their app settings. These user flows are designed to optimize user engagement and satisfaction while offering a delightful coffee-centric experience.

Design System

Low Fidelity Wireframes

Mid Fidelity Wireframes

Hi Fidelity Wireframes


Click for live view



We conduct an either/or testing with a group of users and asks them to choose which design they prefer based on ease of use, visual appeal, and clarity of information and color.By using either/or testing, the we were able to gather valuable feedback from users and make an informed decision about which design would be most effective in meeting their needs and preferences.

Beta Testing

We received positive feedback from users during beta testing. Users reported feeling more in control of their anxiety symptoms and appreciated the personalized support provided by the app. The progress tracking feature was especially helpful for users, as it helped them identify patterns and triggers in their anxiety symptoms.


Through user research and design solutions, we created a mobile app that provides users with effective tools and resources for managing anxiety symptoms and promoting mental well-being. By designing a user-friendly and intuitive interface, we aim to improve accessibility and encourage regular use of the app.

Key Learnings

  • Conduct user research to understand what features and functionalities will be most useful to users

  • Keeping the design simple and intuitive can lead to a better user experience

  • Revising on designs based on user feedback can lead to significant improvements in usability and user satisfaction

  • Conducting user research and testing at various stages of the design process can help uncover usability issues and inform design decisions.

Ecem Kırmızıgül
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Ecem Kırmızıgul - Miami 2023 ®
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